Weight Watchers Canvas Units
2016-2017. Laundry Service.
In August 2016, I was challenged with the task of creating five separate canvas units with an extremely tight turnaround for Weight Watchers. This was the first time I ever worked on a canvas unit, but I was inspired by the interactive format & embraced the challenge.
Because canvas was a relatively new feature on Facebook, there was no defined creative process set in place for the team. As I worked on these canvas units, I was able to simultaneously design as well as project manage with the account manager to make sure everything flowed as efficiently as possible. It was one of the greatest personal learning experiences and also expanded my knowledge on creative ideas for canvas units and new tech features for social platforms. This also helped set up a process for future canvas units.
As a result of these canvases, Weight Watchers experienced a greater increase in new member sign-ups, brand recognition, and more traffic to their website. Their success with these initial canvas units allowed us to continue to work with them and create another eleven canvas units for December 2016 and January 2017.