Michelob Ultra Canvas
February 2017. Laundry Service.
Before the Super Bowl, Michelob Ultra released their ad spot featuring fitness groups enjoying their workouts & then rewarding themselves with a bottle of Michelob. Accompanying this ad spot, as well as their micro-content on social media channels, we created a canvas ad unit that followed the brand’s messaging and storyline of the ad spot. I concepted wireframes as well as direct the designer on the entirety of this ad unit.