European Wax Center Social Micro-Content
2015–2017. Laundry Service
European Wax Center is a premium waxing salon that provides services to women all across the United States. The European Wax Center ‘Girl’ is fearless & bold; she’s unapologetically confident and goes after what she wants. Through the brand’s social media channels, the story and messaging of this confident girl is portrayed. As a designer on this account, I oversaw the photo editor & made sure the look and filtering was consistent across each month’s content. All photography, storyline, strategy, and copy were created by Laundry Service.