East & Lo Social Mico-Content
2013-2015. Laundry Service.
Because East & Lo was a brand new clothing brand, it was a great opportunity to stretch my creative muscles and have fun with style of the brand’s Facebook posts! Our team was tasked with coming up with a social style guide for each type of post. I created a wide variety of styles for each post to keep the content fresh and interesting. This brand was targeted to young women in their early 20s, so we wanted to keep the colors, typography, and photography trendy.